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How to REALLY Put Clients First: Eleven Steps That Will Move You Beyond the Cliché and Change Your Business Forever

It’s not easy to stop thinking about your own needs and start thinking about the client’s. In fact, it goes against the grain of human nature. And yet, it’s the magic bullet that makes everything else fall into place. Joseph and JoAnn Callaway, authors of Clients First, explain precisely how to make the shift.