Category: Marketing

Distressed Clients–9 Ways to Stop Dreading Them and Instead Start Helping Them

If you’re like most businesspeople, you’d do almost anything to avoid a fearful,
tearful, or angry client. Joseph Callaway, who has helped many people through
the worst times of their lives, urges you to change the way you view these customers
in distress. Not only might you change their lives, you might change yours.

Why Your Customer Service Overhaul Has to Happen Fast and Furious—and Everywhere at Once

When looking to revolutionize the way your company approaches service, you might
think it’s best to slowly ease into things—to start with one group of employees and let
the new initiatives flow to the rest of the company. Actually, says Ron Kaufman, the
opposite is usually true. When you want a revolution, you need to go big and go fast!

How to REALLY Put Clients First: Eleven Steps That Will Move You Beyond the Cliché and Change Your Business Forever

It’s not easy to stop thinking about your own needs and start thinking about the client’s. In fact, it goes against the grain of human nature. And yet, it’s the magic bullet that makes everything else fall into place. Joseph and JoAnn Callaway, authors of Clients First, explain precisely how to make the shift.

No Money, No Problem: Eleven Tips for a Start-up Business with Very Little Cash (and a Great Idea)

Many entrepreneurs kick off their ventures on a budget so lean it’s beyond shoestring; it’s dental floss! That’s especially true in an era where credit is almost impossible to come by. Michael Houlihan, one of the founders of Barefoot Wine, explains how to get the biggest possible bang out of very few start-up bucks.

Proof Positive: Seven Facts to Breathe Life into Your Business

Just as there are facts of life that affect us personally, there are facts of business life that affect us as entrepreneurs. Bill McBean shares what he has learned over the course of a successful career to help you avoid common mistakes and steer your company in the direction you want it to go.

The ONLY Way to Make Sure You’re Better Off Four Years from Now

There’s a lot of handwringing around the election. And while the outcome could have some impact on your finances, continuing to doggedly rely on the old college-job-401(k) paradigm will hurt you much more. Gregory Downing says entrepreneurship is the only thing that can save us—and he explains how to shift to a whole new way of thinking about work and wealth.

Can You Really Overhaul a Nation’s Customer Service Culture?

Can an entire nation transform its culture into one that’s good for citizens, visitors, and businesses? Yes, says Ron Kaufman. The paths of Singapore and now Mauritius prove the power of uplifting service—and these nations stand as harbingers of
hope for companies seeking to compete in a tough global marketplace.

The Facebook Trap: How Social Media Gets Co-opted by Traditional Marketing

It’s easy to see why companies are seduced by the buying potential of Facebook’s one billion users. Unfortunately, many try to market to them (and those on similar sites) using old-school tools and tactics that are inherently unsuited to social media. Bill Lee, author of The Hidden Wealth of Customers, describes a better approach.

Is Your Company Delivering on Its Sales Promises?

Any sale—from the smallest consumer item to the largest enterprise-wide solution imaginable—is about much more than simply providing a product or service. A sale is really about delivering a promise to the customer. Unfortunately, many companies have no idea what their sales promise is. Sure, they may have a company vision or a mission statement, but those things usually don’t address the specific processes the company uses to deliver value to its customers.